Ultraviolet sun radiation can cause several deleterious effects on the skin, including photoaging and carcinogenesis. Physical protection and sunscreens are currently the two main types of photoprotection. Overall, people seem informed about the dangers of sun exposure, but sometimes they are not willing to implement the right sun-protection measures. Sunscreens are reported to be the most frequently used method worldwide, but they cannot substitute physical protection and a proportion of people do not apply them correctly. Public campaigns, together with fashion and the right role models, can still offer a lot in persuading people to change their habits towards a more sun-protected life.