The ligand 1-methyl-3,5-bis(2,2':6',2' '-terpyridin-4'-yl)benzene has been employed in the synthesis of a new bimetallic ytterbocene complex [(Cp*)2Yb](1-methyl-3,5-bis(2,2':6',2' '-terpyridin-4'-yl)benzene)[Yb(Cp*)2] (1) and the doubly oxidized congener [1]2+ in an attempt to determine the impact of the bridging ligand geometry on the magnetic/electronic properties as compared to the previously reported 1,4-analog [(Cp*)2Yb](1,4-di(terpyridyl)benzene)[Yb(Cp*)2] (2). Electrochemical, electronic, and magnetic data provide compelling evidence that the 1,3-geometry associated with the bridging ligand of 1 has done an effective job of inhibiting electronic communication between metal centers and magnetic coupling of spin carriers at room temperature as compared to 2. In fact, the physical data associated with 1 are quite similar to those reported for the monometallic analog (Cp*)2Yb(tpy) (3). In particular, the f-f profile of [1]2+ is nearly identical to that of [3]+ in its spectral features but with an almost exact doubling of the intensities. Further, the electronic coupling between metal centers as manifested in the potential separation between metal-based reduction waves has for the first time in these bimetallic ytterbocene complexes been found to go to zero for 1. Thus, the linkage isomerism at the phenyl coupling unit has induced a change in the ground-state electronic configuration from the singlet dianion-bridged (4f)13(pi*)2(4f)13 state found in 2 to the diradical-bridged (4f)13(piA*)1(piB*)1(4f)13 state in 1. This diradical formulation on the bridging ligand in 1 is supported by DFT calculations for the uncomplexed doubly reduced ligand that indicate the ground-state configuration is a singlet diradical state with the triplet-diradical state lying to slightly higher energy. Magnetic characterization of 1 is most consistent with the behavior previously observed for monometallic analogs such as 3, and there is no evidence of long-range magnetic ordering such as that observed for 2. In addition, X-ray crystallographic characterization of 1 represents the first case of a structurally characterized 2:1 metal-to-ligand adduct of the 1,3-bis(tpy) framework.