Pi-conjugated polymers and oligomers show charge transfer (CT) absorption bands when mixed with electron acceptors in chloroform solution. This is attributed to the formation of (ground state) donor-acceptor complexes in solution. By varying the concentration of the donor and acceptor, the extinction coefficient for the CT absorption and the association constant of donor and acceptor are estimated. The spectral position of the CT bands correlates with the electrochemical oxidation potential of the pi-conjugated donor and the reduction potential of the acceptor.