We investigate quasi-Bragg-matched counterpropagating spatial solitons in a reflection grating in the presence of a longitudinally modulated Kerr nonlinearity. The physical interplay of linear reflection and Kerr self-focusing with the modulation in the nonlinearity yields a variety of elaborate self-action mechanisms. We first analytically predict the existence of symmetric soliton pairs supported by a pure Kerr-like effective nonlinearity. We then analytically derive two families of solitons, associated with the linear grating eigenmodes, supported by an effective "incoherent" Kerr-like coupling arising from the exact balance between the modulation in the nonlinearity and the Kerr interaction due to beam interference.