The synthesis of new chromophore-based pyridine-dicarboxamide ligands and related D3 symmetric europium(III) complexes is described. The photophysical properties of the ligands and the complexes were thoroughly investigated and interpreted on the basis of theoretical calculations (TD-DFT). Finally, the luminescence of Eu(III) was sensitized by two-photon absorption of the ligand, illustrating the two-photon antenna effect phenomenon.