Aquifer storage and recovery (ASR) is part of the solution to the global problem of managing water resources to meet existing and future freshwater demands. However, the metaphoric "ASR bubble" has been burst with the realization that ASR systems are more physically and chemically complex than the general conceptualization. Aquifer heterogeneity and fluid-rock interactions can greatly affect ASR system performance. The results of modeling studies and field experiences indicate that more sophisticated data collection and solute-transport modeling are required to predict how stored water will migrate in heterogeneous aquifers and how fluid-rock interactions will affect the quality of stored water. It has been well-demonstrated, by historic experience, that ASR systems can provide very large volumes of storage at a lesser cost than other options. The challenges moving forward are to improve the success rate of ASR systems, optimize system performance, and set expectations appropriately.