The fractal dimension of some commercial activated carbon (AC) was determined in the micro-, meso- and macropore range using mercury porosimetry and N(2) adsorption data. We studied the kinetic of adsorption of phenol, tannic acid and melanoidin on those ACs. The typical concentration-time profiles obtained here could be very well fitted by a general fractal kinetics equation q(n,alpha)(t)=q(e)[1-(1+(n-1)(t/tau(n,alpha))(alpha))(-1/(n-1))] deduced from recently new methods of analysis of reaction kinetics and relaxation. The parameter n is the reaction order, alpha is a fractional time index, q(e) measures the maximal quantity of solute adsorbed, and a "half-reaction time", tau(1/2), can be calculated, which is the time necessary to reach half of the equilibrium. The adsorption process on AC is clearly a heterogeneous process, taking place at the liquid-solid boundary, and the diffusion process occurs in a complex matrix with a fractal architecture as demonstrated here. In fact, these systems belong to what has been called "complex systems" and the fractal kinetic, which has been extensively applied to biophysics, can be a useful theoretical tool for study adsorption processes.