The physical properties of natural organic matter (NOM) flocs, such as size, growth rate, and strength, were investigated using a laser diffraction particle sizing device. Conditions were set such that varying carbon coagulant ratio and zeta potential could both be investigated. Results demonstrated a link between zeta potential and coagulation and flocculation performance, with the production of strong flocs and low residual concentrations when the zeta potential was minimized. The overall strength of the connection points within the floc were determined by a combination of steric interactions, polymer bridging, van der Waals forces, and electrostatic forces. Hence, both dose ratio and zeta potential are important in understanding floc properties. Floc growth was dominated by dose ratio, whereas the response to elevated shear was strongly related to zeta potential. The steady-state floc size was a combination of both factors. This allowed the continued development of a qualitative model in order to engineer optimal floc properties when coagulating NOM.