The methods have been described that can be used to visualize single fluorescent molecules in live cells: laser epifluorescent, confocal, near-field, two-photon, and total internal reflection microscopy. Each method has its own advantages and limitations. We showed that total internal reflection microscopy is a method of choice for single fluorophore visualisation near substrate-medium interface. It can be used to study receptors, ion channels, and many cytoskeleton or signalling molecules located at or in close proximity to basal cell membrane. It was shown that it is very important to use rigorous criteria for single fluorophore identification since these objects emit a limited number of photons before irreversible photo-bleaching, and their fluorescence is often obscured by cell auto-fluorescence and out-of-focus fluorescence. Methods used for lateral mobility studies of single molecules floating on cell membrane were also described.