Benzene can be efficiently converted into phenol when it is treated by either corona or dielectric barrier discharge (DBD) plasmas operating at atmospheric pressure in air or mixtures of N(2) and O(2). Phenol produced by corona discharge in an atmospheric pressure chemical ionization source (APCI) has been detected as the corresponding radical cation C(6)H(5)OH(+*) at m/z 94 by an ion trap mass spectrometer. On the other hand, phenol has been observed also as neutral product by gas chromatography-mass spectrometry analysis (GC-MS) after treatment in a DBD plasma. Experiments aimed at shading light on the elementary processes responsible for benzene oxidation were carried out (i) by changing the composition of the gas in the corona discharge source; (ii) by using isotopically labeled reagents; and (iii) by investigating some relevant ion-molecule reactions (i.e. C(6)H(6)(+*) + O(2), C(6)H(5)(+) + O(2)) via selected guided ion beam measurements and with the help of ab initio calculations. The results of our approach show that ionic mechanisms do not play a significant role in phenol production, which can be better explained by radical reactions resulting in oxygen addition to the benzene ring followed by 1,2 H transfer.