The long range potential of the B 1Pi state in NaRb has been investigated by observation of rovibrational levels that it supports, including the high lying ones, with the technique of polarization labeling spectroscopy. This has allowed us to characterize the potential energy curve up to 1.9 cm(-1) from the dissociation limit. The highest observed rovibrational level v=49, J=10 has the outer turning point at R=16.48 A.