A hydrophobic and 2-thiophen-2-yl-vinyl-conjugated ruthenium complex, cis-Ru(dhtbpy)(dcbpy)(NCS)2 [dhtbpy = 4,4'-di(hexylthienylvinyl)-2,2'-bipyridyl; dcbpy = 4,4'-dicarboxy-2,2'-bipyridyl], was newly designed, synthesized and applied successfully to sensitization of nanocrystalline TiO2-based solar cells, giving a conversion efficiency of 9.5% under irradiation with AM 1.5 solar light.