How social marketing works in health care
BMJ
.
2006 May 20;332(7551):1207-10.
doi: 10.1136/bmj.332.7551.1207-a.
Author
W Douglas Evans
1
Affiliation
1
Health Promotion Research, RTI International, Washington, DC [corrected] 20036, USA. devans@rti.org
PMID:
16710002
PMCID:
PMC1463924
DOI:
10.1136/bmj.332.7551.1207-a
No abstract available
Publication types
Review
MeSH terms
Communication
Health Behavior*
Health Promotion / methods*
Marketing of Health Services / methods*
Preventive Health Services / organization & administration*
Social Marketing*