How social marketing works in health care

BMJ. 2006 May 20;332(7551):1207-10. doi: 10.1136/bmj.332.7551.1207-a.
No abstract available

Publication types

  • Review

MeSH terms

  • Communication
  • Health Behavior*
  • Health Promotion / methods*
  • Marketing of Health Services / methods*
  • Preventive Health Services / organization & administration*
  • Social Marketing*