Factors responsible for the continued endemicity of rabies in Nigeria were determined by carrying out a knowledge, attitude and practice study among residents of Osun State. Structured questionnaires were administered to 679 individuals comprising students, traders and civil servants. Only 33.4% of the respondents knew rabies could be prevented by vaccination, while 38.7% believed that the infection could be treated with herbs. Of the 387 victims of dog bite, 240 (62%) never sought prophylactic postexposure treatment. Of the 10 people who received postexposure treatment, only one received the appropriate treatment consisting of washing, disinfection of wounds, tetanus toxoid and complete antirabies immunization.