Abstract
We evaluated the 2003 Kansas West Nile virus public education campaign. Awareness was widespread but compliance was low. Spanish-speaking persons were poorly informed. Relevant factors included population segment variability, campaign content, media choice, and materials delivery methods.
Publication types
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Research Support, Non-U.S. Gov't
MeSH terms
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Aged
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Health Education / methods*
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Health Knowledge, Attitudes, Practice*
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Health Surveys
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Hispanic or Latino
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Humans
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Kansas / epidemiology
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Mass Media
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Middle Aged
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Program Evaluation*
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West Nile Fever / epidemiology
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West Nile Fever / prevention & control*
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West Nile Fever / transmission
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West Nile virus / pathogenicity*