This research examines the methodologies employed by cognitive psychologists to study "false memory," and assesses if these methodologies are likely to facilitate scientific progress or perhaps constrain the conclusions reached. A PsycINFO search of the empirical publications in cognitive psychology was conducted through January, 2004, using the subject heading, "false memory." The search produced 198 articles. Although there is an apparent false memory research bandwagon in cognitive psychology, with increasing numbers of studies published on this topic over the past decade, few researchers (only 13.1% of the articles) have studied false memory as the term was originally intended--to specifically refer to planting memory for an entirely new event that was never experienced in an individual's lifetime. Cognitive psychologists interested in conducting research relevant to assessing the authenticity of memories for child sexual abuse should consider the generalizability of their research to the planting of entirely new events in memory.