The rheology of a complex, heterogeneous mineral colloid was rationalised using models devised for model rod systems. Mixing a calcium hydroxide slurry with an aluminium sulphate solution produces a suspension of rod-shaped ettringite particles. Ettringite rod suspensions exhibit non-Newtonian flow behaviour, which depends on the shape of the particles, their size distribution, concentration and surface properties as well as the suspension medium characteristics. We have measured the shear viscosity of suspensions of ettringite rods with a median aspect ratio, r(i) approximately 8, at 25 degrees C as a function of particle volume fraction, phi, in the range 0.0001-0.08. It was found that the viscosity of the suspensions increased with phi, and showed a marked change of slope at phi approximately 0.01, which we identified as the minimum overlap concentration phi(*). Above phi(*), the system is in the semi-dilute regime. At phi>phi(*), when Pe(rot)>1, hydrodynamic interactions between rods become increasingly significant, and we observe shear-thinning behaviour. The high effective hydrodynamic volume of rotating rods, resulting in much lower values of the maximum packing fraction, phi(c), than for spheres, dominates the rheological behaviour of ettringite suspensions.