Drink driving enforcement and publicity campaigns: are the policy recommendations sensitive to model specification?

Richard Tay

doi:10.1016/j.aap.2004.10.001

Drink driving enforcement and publicity campaigns: are the policy recommendations sensitive to model specification?

Accid Anal Prev. 2005 Mar;37(2):259-66. doi: 10.1016/j.aap.2004.10.001.

Author

Richard Tay¹

Affiliation

¹ Department of Civil Engineering, University of Calgary, Calgary, Alta., Canada T2N 1N4. rtay@ucalgary.ca

PMID: 15667812
DOI: 10.1016/j.aap.2004.10.001

Abstract

Since their implementation, the drink driving enforcement and publicity campaigns in the Australian State of Victoria have been extensively evaluated and the mixed results obtained have generated much public debate. Using the same data from previous studies, this paper re-evaluated the effectiveness of the campaigns and tested several model assumptions and specifications. In general, the results obtained were robust and showed that the campaigns were effective in reducing serious crashes during high alcohol hours.

Publication types

Research Support, Non-U.S. Gov't

MeSH terms

Accidents, Traffic / prevention & control*
Accidents, Traffic / statistics & numerical data
Alcoholic Intoxication / prevention & control*
Automobile Driving / legislation & jurisprudence*
Cost-Benefit Analysis
Crime / prevention & control*
Humans
Law Enforcement*
Linear Models
Models, Econometric
Program Evaluation
Social Marketing*
Victoria