Spin state selectivity can be obtained if inphase and antiphase magnetization can be transformed into each other. Heteronuclear Hartmann-Hahn transfer is usually used for the transfer of inphase magnetization. For a two spin system, however, a building block can be constructed that transfers inphase into antiphase magnetization and vice versa. The article gives a detailed description of the building block as well as experiments with elements similar to spin state selective coherence transfer (S(3)CT) and spin state selective excitation (S(3)E). The possibility of 'sensitivity enhancement' is pointed out and an application in the double selective measurement of coupling constants using a combination of CW-cross-polarization and the S(3)CT-type approach is demonstrated.