It has been found earlier (N.V. Churaev, G.A. Martynov, V.M. Starov, Z.M. Zorin, Colloid Polym. Sci. 259 (1981) 747) that aqueous surfactant solutions spontaneously rise in vertical hydrophobized quartz capillaries. A theory of this phenomenon is presented, which connects the experimental observations with the adsorption of surfactant molecules in front of the moving meniscus on the bare hydrophobic interface.