There are three aims of popularizing science: one, to reduce sciencephobia in general population; two, to help the youth in their choice of career; and three, to prepare the ground for good public reception of scientific endeavours, which in turn will favour research funding through democratic institutions. Beside the short overview of attempts at popularizing science in Croatia and abroad, the author proposes recommendations for good writing in popular scientific journals and stresses the problem of combining two styles, that is, the scientific and the artistic in popular scientific writing.