This article suggests that just as gender studies should not proceed without consideration of the various contexts in which men and women behave, similarly multicultural psychology should recognize gender, among other characteristics in the populations examined. Focusing on ethnic group women, who are understudied, develops this theme. Two arguments are proposed: (a) that gender must be recognized as impinging on every aspect of psychological research and practice, and (b) that gender should be considered an aspect of culture, just as ethnicity now is. The literature in psychology is reviewed to demonstrate how erroneous beliefs and exclusion operate to minimize examination of ethnicity and gender. Finally, a call to advocacy is made for attention to complexity.