Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services
J Am Pharm Assoc (Wash)
.
2002 Mar-Apr;42(2):183-93; quiz 193-4.
doi: 10.1331/108658002763508470.
Authors
William R Doucette
1
,
Randal P McDonough
Affiliation
1
College of Pharmacy, University of Iowa, Iowa City, USA. williamdoucette@uiowa.edu
PMID:
11926661
DOI:
10.1331/108658002763508470
No abstract available
Publication types
Review
MeSH terms
Community Pharmacy Services*
Humans
Marketing of Health Services / methods*
Professional-Patient Relations*