Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services

J Am Pharm Assoc (Wash). 2002 Mar-Apr;42(2):183-93; quiz 193-4. doi: 10.1331/108658002763508470.
No abstract available

Publication types

  • Review

MeSH terms

  • Community Pharmacy Services*
  • Humans
  • Marketing of Health Services / methods*
  • Professional-Patient Relations*