The introduction of e-commerce is changing purchase and distribution patterns dramatically. One of the observed effects is that logistics become more efficient as products are directly shipped from a manufacturer or wholesaler to an end-user. Another effect is that market transparency increases, which has a downward pressure on prices of many products sold via the Internet. This article addresses the energy implications of e-commerce at the micro level. This is done by quantifying the transport related energy savings in the case of a Dutch online computer reseller and by assessing the extra energy expenditure associated with increased buying power of online buyers. It is found that energy use per article sold by the online computer reseller is lower. However, taking into account indirect effects such as increased consumer buying power, there are scenarios that lead to an overall increase in energy use.