When there is interference with the natural process of breastfeeding, breastfeeding technology may be useful in supporting women to initiate and continue breastfeeding. Each breastfeeding mother has different technologic needs. By providing a range of choices and referrals, primary health care providers may facilitate the optimal decision for each lactating mother, which contributes to reaching the goals of the American Academy of Pediatrics for optimal infant feeding, that is, exclusive breastfeeding for the first 6 months of an infant's life, with continued breastfeeding for 1 year or more.