This paper describes a newly developed material with acoustic properties that make it ideal for applications as radiation force balance-absorbing targets. The material is now commercially available from National Physical Laboratory (NPL) and is based on a polyurethane rubber. It exhibits an echo reduction of 45 dB, and single-pass transmission loss of 30 dB, both determined at an acoustic frequency of 1 MHz. The composition and structure of the new NPL absorber are presented, along with values for the frequency and temperature variation of the echo reduction and transmission loss. Over the frequency range 1 to 10 MHz, its acoustic properties comply with the requirements for force balance-absorbing targets specified in IEC 61161.