Increasing market share in an information-intensive world: lessons for healthcare. Part 1: Product differentiation and information leverage
J Oncol Manag
.
1999 Jan-Feb;8(1):12-6.
Authors
A T Porter
,
B Nabrit-Stephens
,
K Steiner
,
D E Lighter
PMID:
10351032
No abstract available
MeSH terms
Economic Competition / trends
Health Care Sector / trends*
Internet*
Marketing of Health Services / methods*
Models, Organizational
Planning Techniques
United States