Forgetting is often attributed to retrieval failure caused by background contextual cues changing over time. However, generalization between stimuli may increase over time and make them increasingly interchangeable. If this effect occurs with contextual cues, it might cancel any effect of a changing context. The authors review the evidence and suggest a resolution of this paradox. Although generalization gradients can change over time, the effect is not always strong. Increased responding to nontarget stimuli is not often shown, and few studies have demonstrated such changes with contextual cues in a way that rules out other interpretations. Even this example of forgetting may be caused by retrieval failure. The physical contexts manipulated in learning and memory experiments themselves occur within a superordinate temporal context and can thus be forgotten with no inherent challenge to a context-change account of forgetting.