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Understanding Different Types of Followers' Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists.
Behav Sci (Basel). 2023 Mar 19;13(3):270. doi: 10.3390/bs13030270.
Behav Sci (Basel). 2023.
PMID: 36975295
Free PMC article.
What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers' purchase intentions.
Rungruangjit W.
Rungruangjit W.
Heliyon. 2022 Jun 10;8(6):e09676. doi: 10.1016/j.heliyon.2022.e09676. eCollection 2022 Jun.
Heliyon. 2022.
PMID: 35756134
Free PMC article.
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