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Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach.
Front Psychol. 2021 Feb 19;12:612717. doi: 10.3389/fpsyg.2021.612717. eCollection 2021.
Front Psychol. 2021.
PMID: 33679528
Free PMC article.
Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising.
Guixeres J, Bigné E, Ausín Azofra JM, Alcañiz Raya M, Colomer Granero A, Fuentes Hurtado F, Naranjo Ornedo V.
Guixeres J, et al. Among authors: ausin azofra jm.
Front Psychol. 2017 Oct 31;8:1808. doi: 10.3389/fpsyg.2017.01808. eCollection 2017.
Front Psychol. 2017.
PMID: 29163251
Free PMC article.
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Recognizing Decision-Making Using Eye Movement: A Case Study With Children.
Rojas JC, Marín-Morales J, Ausín Azofra JM, Contero M.
Rojas JC, et al. Among authors: ausin azofra jm.
Front Psychol. 2020 Sep 24;11:570470. doi: 10.3389/fpsyg.2020.570470. eCollection 2020.
Front Psychol. 2020.
PMID: 33071901
Free PMC article.
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