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When Food Co-Branding Backfires: The Overexpectation Effect.
Foods. 2022 Jul 19;11(14):2136. doi: 10.3390/foods11142136.
Foods. 2022.
PMID: 35885379
Free PMC article.
The unhealthy-tasty intuition in dining out situations: the role of health inferences and taste expectations.
Garaus M, Wolfsteiner E, Hu J.
Garaus M, et al. Among authors: wolfsteiner e.
Front Nutr. 2023 May 10;10:1152114. doi: 10.3389/fnut.2023.1152114. eCollection 2023.
Front Nutr. 2023.
PMID: 37234554
Free PMC article.
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