Relationship between Doctors' Prescribing Behavior and Pharmaceutical Promotional Tools: A Pakistani Case

Affiliations

• ¹ Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan.
• ² Lahore Business School, University of Lahore, Lahore, Pakistan.
• ³ School of Creative Arts, University of Lahore, Lahore, Pakistan.
• ⁴ Institute of Communication Studies, University of the Punjab, Lahore, Pakistan.
• ⁵ Obstetrician & Gynecologist, Maternity & Children Hospital, Buraidah, Al-Qaseem, Kingdom of Saudi Arabia.