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The role of endorsers, framing, and rewards on the effectiveness of dietary supplement advertisements.
J Health Commun. 2012;17(1):54-75. doi: 10.1080/10810730.2011.585689. Epub 2011 Oct 17.
J Health Commun. 2012.
PMID: 22004077
Online shopping interface components: relative importance as peripheral and central cues.
Warden CA, Wu WY, Tsai D.
Warden CA, et al. Among authors: wu wy.
Cyberpsychol Behav. 2006 Jun;9(3):285-96. doi: 10.1089/cpb.2006.9.285.
Cyberpsychol Behav. 2006.
PMID: 16780396
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The influence of an online auction's product price and e-retailer reputation on consumers' perception, attitude, and behavioral intention.
Wu WY, Huang PC, Fu CS.
Wu WY, et al.
Scand J Psychol. 2011 Jun;52(3):290-302. doi: 10.1111/j.1467-9450.2011.00875.x. Epub 2011 Feb 21.
Scand J Psychol. 2011.
PMID: 21332721
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