Data on changes in travel destination preferences of Thai domestic travelers before and after the COVID-19 pandemic

Sirin Prommakhot; Tosporn Arreeras; Mikiharu Arimura

doi:10.1016/j.dib.2023.109202

Data on changes in travel destination preferences of Thai domestic travelers before and after the COVID-19 pandemic

Data Brief. 2023 May 4:48:109202. doi: 10.1016/j.dib.2023.109202. eCollection 2023 Jun.

Authors

Sirin Prommakhot¹, Tosporn Arreeras^{1

2}, Mikiharu Arimura³

Affiliations

¹ School of Management, Mae Fah Luang University, Chiang Rai 57100, Thailand.
² Urban Safety Innovation Research Group, Mae Fah Luang University, Chiang Rai 57100, Thailand.
³ Division of Sustainable and Environmental Engineering, Muroran Institute of Technology, Muroran 050-8585, Japan.

Abstract

This data article analyzes the changes in travel habits and destination preferences among Thai domestic travelers before and after the COVID-19 pandemic. The data was collected through an online survey conducted on Facebook, Line, and Instagram, with a sample size of 460 valid respondents. The article provides descriptive statistics and frequency data on travel behavior and attitudes related to various tourist attractions before and after the onset of the pandemic. These insights can be valuable for transportation and tourist destination management in Thailand, as they can be used to compare with other studies using similar methods and outcomes and help to develop specialized and targeted solutions for addressing changes in travel trends and demand after the pandemic. For more information, see the full article titled "Using factor analyses to understand the post-pandemic travel behavior in domestic tourism through a questionnaire survey."

Keywords: Behavioral changes; Destination choices; Domestic tourism; Post-pandemic tourism; Travel behaviors.