Performance of Environmental Resources of a Tourist Destination: Concept and Application

J Travel Res. 2013 Sep;52(5):614-630. doi: 10.1177/0047287513478505. Epub 2013 Feb 27.

Abstract

Despite the apparent importance of destinations' environmental resources, there appears to be little theoretical and applied research explicitly focusing on destination environmental supply. This research attempts to address this gap in the literature. First, it reviews and evaluates the body of research in tourism environmental resources and proposes a conceptual model to test their performance. The model combines tourism supply-demand view with importance-performance gaps and was used to survey tourism in Slovenia. The results show that the studied destination uses its environmental resources too extensively and that Slovenian environmental tourism experience does not meet visitors' expectations. This finding challenges Slovenian policy makers, who position Slovenia as a green destination. The proposed model can form the basis for further conceptual and empirical research into the tourism contributions of environmental resources. In its present form, it can be used to examine environmental performance and to suggest policy implications for any destination.

Keywords: Slovenia; destination competitiveness; environmental tourism resources; importance–performance analysis (IPA); tourism policy; tourism-created resources; visitor satisfaction.