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Can entrepreneurial marketing compensate for late market entry? A moderated mediation analysis.
Heliyon. 2023 Apr 26;9(5):e15808. doi: 10.1016/j.heliyon.2023.e15808. eCollection 2023 May.
Heliyon. 2023.
PMID: 37180898
Free PMC article.
Opportunity abandonment: Why are entrepreneurs vulnerable to type I and II errors?
Arshi TA, Rao V, Butt AS.
Arshi TA, et al.
Heliyon. 2024 Apr 20;10(9):e30094. doi: 10.1016/j.heliyon.2024.e30094. eCollection 2024 May 15.
Heliyon. 2024.
PMID: 38694114
Free PMC article.
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