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shang hong ye
(1 results)?
Embarrassing Product, Image Type, and Personal Pronoun: The Mediating Effect of Body Imagery.
Front Psychol. 2022 Jan 19;12:796998. doi: 10.3389/fpsyg.2021.796998. eCollection 2021.
Front Psychol. 2022.
PMID: 35126246
Free PMC article.
Using strengths to attack weaknesses - The effect of comparative advertising on purchasing intention of green products.
Ni K, Lin Y, Ye S, Lin Z, Liu Y.
Ni K, et al. Among authors: ye s.
Front Psychol. 2022 Nov 10;13:1051856. doi: 10.3389/fpsyg.2022.1051856. eCollection 2022.
Front Psychol. 2022.
PMID: 36438390
Free PMC article.
Item in Clipboard
Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers' Purchase Intention.
Ye S, Liu Y, Gu S, Chen H.
Ye S, et al.
Front Psychol. 2021 Jan 22;11:533445. doi: 10.3389/fpsyg.2020.533445. eCollection 2020.
Front Psychol. 2021.
PMID: 33551891
Free PMC article.
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Cuteness or Coolness-How Does Different Anthropomorphic Brand Image Accelerate Consumers' Willingness to Buy Green Products?
Lu Y, Liu Y, Tao L, Ye S.
Lu Y, et al. Among authors: ye s.
Front Psychol. 2021 Aug 31;12:599385. doi: 10.3389/fpsyg.2021.599385. eCollection 2021.
Front Psychol. 2021.
PMID: 34531775
Free PMC article.
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Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism.
Ye S, Liu G, Lin Y, Lin Z, Shi Y, Huang Z.
Ye S, et al.
Front Psychol. 2024 Apr 8;15:1225011. doi: 10.3389/fpsyg.2024.1225011. eCollection 2024.
Front Psychol. 2024.
PMID: 38655219
Free PMC article.
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