Public Awareness and Perceptions of Invasive Alien Species in Small Towns

Invasive alien species (IAS) are a growing threat globally and cause a variety of ecological, economic, and social impacts. People can introduce IAS and facilitate their spread, and can also implement, support, or oppose their management. Understanding local knowledge, awareness, and perceptions are therefore crucial if management and policy are to be effective. We administered questionnaires to members of the public in eight small towns along the Berg River Catchment in the biodiverse fynbos biome of South Africa. We aimed to assess: (1) awareness of IAS by the general public, (2) local perceptions of the impacts associated with IAS, (3) whether awareness of IAS is correlated with demographic covariates and IAS density, and (4) people's willingness to detect, report, and support IAS management. Overall, 262 respondents participated in the survey. Most respondents (65%) did not know what IAS are, and 10% were unsure. Many respondents also perceived IAS as beneficial. Using a logistic regression, we found that IAS density, educational level, and gender influenced people's knowledge and perceptions about IAS in the region. There were a small number (4%) of respondents currently detecting and reporting IAS, but many respondents were interested to learn more. We concluded that people living in small towns in the Western Cape of South Africa remain largely unaware of IAS and their impacts. It is crucial to increase awareness-raising initiatives, and build support and engagement in management of IAS in small towns.