Editorial: Understanding social and psychological effects of social media on contemporary digital consumers

Kevin J Zeng; Cheng-Lu Wang; Morgan X Yang; Gang Li

doi:10.3389/fpsyg.2023.1213731

Editorial: Understanding social and psychological effects of social media on contemporary digital consumers

Front Psychol. 2023 Sep 27:14:1213731. doi: 10.3389/fpsyg.2023.1213731. eCollection 2023.

Authors

Kevin J Zeng¹, Cheng-Lu Wang², Morgan X Yang¹, Gang Li³

Affiliations

¹ Department of Marketing, School of Business, The Hang Seng University of Hong Kong, New Territories, Hong Kong SAR, China.
² Marketing Department, Pompea College of Business, University of New Haven, West Haven, CT, United States.
³ School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou, Henan, China.

No abstract available

Keywords: community-based behavior; digital consumers; live streaming; social media communications; social media influencers; social media marketing.

Publication types

Editorial

Grants and funding

This work was supported by the Faculty Development Scheme of the Hong Kong Research Grants Council (grant numbers: UGC/FDS14/B06/20 and UGC/FDS14/B08/22).