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Year | Number of Results |
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Page 1
The value of consumer neuroscience research for contemporary marketing knowledge.
Front Hum Neurosci. 2023 Jun 16;17:1214848. doi: 10.3389/fnhum.2023.1214848. eCollection 2023.
Front Hum Neurosci. 2023.
PMID: 37397854
Free PMC article.
No abstract available.
Visual Attention to Novel Products - Cross-Cultural Insights From Physiological Data.
Rinklin I, Hubert M, Koller M, Kenning P.
Rinklin I, et al. Among authors: koller m.
Front Psychol. 2022 Sep 8;13:840862. doi: 10.3389/fpsyg.2022.840862. eCollection 2022.
Front Psychol. 2022.
PMID: 36160534
Free PMC article.
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Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers.
Javor A, Koller M, Lee N, Breiter H.
Javor A, et al. Among authors: koller m.
Mark Lett. 2023;34(2):337-342. doi: 10.1007/s11002-022-09654-3. Epub 2022 Nov 3.
Mark Lett. 2023.
PMID: 36345295
Free PMC article.
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Neuromarketing and consumer neuroscience: contributions to neurology.
Javor A, Koller M, Lee N, Chamberlain L, Ransmayr G.
Javor A, et al. Among authors: koller m.
BMC Neurol. 2013 Feb 6;13:13. doi: 10.1186/1471-2377-13-13.
BMC Neurol. 2013.
PMID: 23383650
Free PMC article.
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Can Evaluative Conditioning Change Well-Established Attitudes Towards Popular Brands? Your Brain Says Yes Even Though Your Mouth Says No.
Bosshard S, Koller M, Walla P.
Bosshard S, et al. Among authors: koller m.
Brain Sci. 2019 May 10;9(5):106. doi: 10.3390/brainsci9050106.
Brain Sci. 2019.
PMID: 31083429
Free PMC article.
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Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing.
Walla P, Brenner G, Koller M.
Walla P, et al. Among authors: koller m.
PLoS One. 2011;6(11):e26782. doi: 10.1371/journal.pone.0026782. Epub 2011 Nov 2.
PLoS One. 2011.
PMID: 22073192
Free PMC article.
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Consumer neuroscience to inform consumers-physiological methods to identify attitude formation related to over-consumption and environmental damage.
Walla P, Koller M, Meier JL.
Walla P, et al. Among authors: koller m.
Front Hum Neurosci. 2014 May 20;8:304. doi: 10.3389/fnhum.2014.00304. eCollection 2014.
Front Hum Neurosci. 2014.
PMID: 24904350
Free PMC article.
No abstract available.
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