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What Can Neuromarketing Tell Us about Food Packaging?
Foods. 2020 Dec 12;9(12):1856. doi: 10.3390/foods9121856.
Foods. 2020.
PMID: 33322684
Free PMC article.
Do isolated packaging variables influence consumers' attention and preferences?
García-Madariaga J, Blasco López MF, Burgos IM, Virto NR.
García-Madariaga J, et al.
Physiol Behav. 2019 Mar 1;200:96-103. doi: 10.1016/j.physbeh.2018.04.030. Epub 2018 Apr 25.
Physiol Behav. 2019.
PMID: 29702121
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Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment.
García-Madariaga J, Moya I, Recuero N, Blasco MF.
García-Madariaga J, et al.
Front Psychol. 2020 May 12;11:760. doi: 10.3389/fpsyg.2020.00760. eCollection 2020.
Front Psychol. 2020.
PMID: 32477206
Free PMC article.
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