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City brand evolution research and future agenda: bibliometric and science mapping analysis.
Heliyon. 2022 Aug 5;8(8):e10031. doi: 10.1016/j.heliyon.2022.e10031. eCollection 2022 Aug.
Heliyon. 2022.
PMID: 35991998
Free PMC article.
Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning.
Jiménez Correa EA, Palacio-López SM, Sánchez-Torres JA, Gaviria Martínez LF, Arrubla Zapata JP, Hernández Fernández YL, Lopera CP.
Jiménez Correa EA, et al. Among authors: sanchez torres ja.
Heliyon. 2021 Oct 9;7(10):e08150. doi: 10.1016/j.heliyon.2021.e08150. eCollection 2021 Oct.
Heliyon. 2021.
PMID: 34746459
Free PMC article.
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Influence of sustainability in the positioning of the university brand: Study in universities in Medellín-Colombia.
Castro-Gómez J, Sánchez-Torres JA, Ortíz-Rendón PA.
Castro-Gómez J, et al. Among authors: sanchez torres ja.
Heliyon. 2024 May 3;10(9):e30569. doi: 10.1016/j.heliyon.2024.e30569. eCollection 2024 May 15.
Heliyon. 2024.
PMID: 38765078
Free PMC article.
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