Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers

Dindin Saepudin; Alireza Shabani Shojaei; Belem Barbosa; Isabel Pedrosa

doi:10.3390/bs13020171

Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers

Behav Sci (Basel). 2023 Feb 14;13(2):171. doi: 10.3390/bs13020171.

Authors

Dindin Saepudin¹, Alireza Shabani Shojaei², Belem Barbosa³, Isabel Pedrosa¹

Affiliations

¹ Coimbra Business School, Polytechnic Institute of Coimbra, 3045-601 Coimbra, Portugal.
² School of Economics and Management, University of Porto, 4200-464 Porto, Portugal.
³ Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP), Center for Economics and Finance at UPorto (cef.up), School of Economics and Management, University of Porto, 4200-464 Porto, Portugal.

Abstract

This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The hypotheses were tested using structural equation modeling in SmartPLS 3. The results showed that fashion motivation and perceived value positively impacted the intention to purchase this type of product for personal use and for gifting. The perceived price had a positive effect on purchase intention for gifting. Altruistic motivations affected attitudes but not purchase intentions. Differences were identified between national and foreign consumers regarding the impact of price perception on attitudes and personal purchase intentions. The study provides practical implications for small businesses, artisan crafts, and entrepreneurs.

Keywords: artisan fashion products; batik; fashion motivation; perceived value; price perception; purchase intention; recycled cloth; traditional cloth.

Grants and funding

This work received financial support from the Polytechnic Institute of Coimbra within the scope of Regulamento de Apoio à Publicação Científica dos Professores e Investigadores do IPC (Despacho n.º 12598/2020).