Towards a three-component model of fan loyalty: a case study of Chinese youth.
Zhang XX, Liu L, Zhao X, Zheng J, Yang M, Zhang JQ.
Zhang XX, et al. Among authors: zheng j.
PLoS One. 2015 Apr 17;10(4):e0124312. doi: 10.1371/journal.pone.0124312. eCollection 2015.
PLoS One. 2015.
PMID: 25886557
Free PMC article.
The term "fan loyalty" refers to the loyalty felt and expressed by a fan towards the object of his/her fanaticism in both everyday and academic discourses. ...The results indicated that fan loyalty entails three components: involvement, satisfaction, and affi …
The term "fan loyalty" refers to the loyalty felt and expressed by a fan towards the object of his/her fanaticism in both ever …