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Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement.
J Consum Behav. 2022 Sep-Oct;21(5):1175-1189. doi: 10.1002/cb.2070. Epub 2022 Jun 28.
J Consum Behav. 2022.
PMID: 37521716
Free PMC article.
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