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Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality.
Front Psychol. 2022 Jan 27;12:803348. doi: 10.3389/fpsyg.2021.803348. eCollection 2021.
Front Psychol. 2022.
PMID: 35153925
Free PMC article.
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