An examination of how alcohol brands use sport to engage consumers on social media.
Westberg K, Stavros C, Smith ACT, Munro G, Argus K.
Westberg K, et al. Among authors: munro g.
Drug Alcohol Rev. 2018 Jan;37(1):28-35. doi: 10.1111/dar.12493. Epub 2016 Nov 20.
Drug Alcohol Rev. 2018.
PMID: 27868309
These strategies allow alcohol brands to extend their marketing efforts in a manner which can elude alcohol codes and prove difficult for regulators to identify and control. [Westberg K, Stavros C, Smith ACT, Munro G, Argus K. An examination of how alcohol brands us …
These strategies allow alcohol brands to extend their marketing efforts in a manner which can elude alcohol codes and prove difficult for re …