Scholars argue that the ubiquity of the "virtual panda"-the panda people meet in zoos and consume as souvenirs, online memes, or videos-exists in a state of hybridity between wild and domesticated. The species has garnered a significant amount of attention because of their iconic status and because of how cute they are to an adoring crowd. However, given the degree of regard tourists have for the panda, there is a dearth of research on different types of visitors to captive panda venues. In filling this gap, we investigated (1) how deeply Chinese "fans" and "non-fans" consider the welfare of captive giant pandas, and (2) if these groups differ in their assessment of whether giant pandas consent to being used as tourist attractions. In both aims, we apply a recent model on animal welfare and animal consent to giant pandas of the Chengdu Research Base of Giant Panda Breeding.
Keywords: animal welfare; animal-informed consent; giant panda; tourism.