To sow public doubts about Social Security and other federal old-age programs, one would need to erode their bases of support. This case study describes a year-long editorial campaign by The Kansas City Star that argued repeatedly for retrenchment of federal old-age programs and essentially promoted the policy agenda of the Concord Coalition. Generational inequity was a strong series theme. Readers, especially young people, were recruited to participate in public events that manufactured quotable support for the paper's stance. Throughout, shrill and unflattering portrayals of age-group interests did little to advance civic understanding of policy issues or forestall intergenerational tensions.