In this article, three experiments in which single-trial associative priming for nonwords was investigated in young and older adults in a pronunciation task are reported. During an encoding task, associative priming was observed for young and older adults, although cued recall was near zero for both groups. Associative priming for young and older adults was found under full attention conditions, but when attention was divided at study, associative priming was observed in Experiment 3, but not in Experiment 2. Divided attention also disrupted recognition memory for new associations in young and older adults. The results limit the generality of findings of age-related decrements in associative priming by showing an absence of such decrements in tasks that do not require elaborative processing during encoding. They also argue against G. Musen and L. Squire's (1993) suggestion that formation of new connections in implicit memory requires multiple study opportunities, whereas declarative memory is specialized for rapid acquisition of new associations.